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Gerhard Hrebicek im medianet Interview zum Aus der Marke Merkur:
"Viele Multi Brand- Gesellschaften verkleinern ihre Portfolios und bauen die bestehenden Marken aus. Dies nennt man auch den ‚Halo Effect': Das Große wird noch größer gemacht. Eine Marke wird sozusagen gedehnt."...
GLOBAL TOP 100
BRAND CORPORATIONS 2020
Das GLOBAL TOP 100 BRAND CORPORATIONS RANKING des European Brand Institutes hat mehr als 3.000 Markenunternehmen und deren Marken in 16 Branchen, basierend auf aktuellsten ISO Standards analysiert.
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UNIDO and European Brand Institute sign a Memorandum of Understanding on cooperation
VIENNA, 1 October 2020 - The Director General LI Yong had a bilateral discussion with Gerhard Hrebicek, President of the European Brand Institute (EBI), to discuss next steps in the cooperation between UNIDO and EBI in support of branding for sustainability. In an economy that is increasingly digitalised and slowly recovers from COVID-19, brands can play an important role for an accelerated economic recovery across the globe. Expanding UNIDO’s and EBI’s branding activities globally could therefore contribute to swift economic recovery and achieve sustainable growth. On this occasion, the signed Memorandum of Understanding has been exchanged, which has been delayed due to COVID-19.
