15:30 | WELCOME REMARKS |
Moderation: Mag. Sonja Kato, unikato communications | |
KR DI Dr. Gerhard Hrebicek, Präsident European Brand Institute | |
15:45 | IMPULSE DIALOGUE: "CREATING SUSTAINABLE BRANDS" |
Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business (tbc) |
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16:00 |
BRAND GLOBAL TALK "DEMOCRATIZING AND PROMOTING IP LEADING TO SUSTAINABLE BRANDS" on the occasion of World IP Day |
Mag. Philipp Bodzenta, Director Public Affairs & Communications Coca-Cola | |
KR DI Dr. Gerhard Hrebicek, Präsident European Brand Institute | |
Mag. Herbert Kovar, Partner Deloitte Tax Österreich | |
Dr. Andrea Scheichl, Vize-Präsidentin Österreichisches Patentamt |
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Mag. Christoph Schuh, Leiter Abteilung Corporate Communications & Reputation Management, APG AG | |
17:00 | VERLEIHUNG 12. BRAND [LIFE] AWARD |
Moderation: Mag. Sonja Kato, unikato communications | |
KR DI Dr. Gerhard Hrebicek, Präsident European Brand Institute | |
Ing. Paul Leitenmüller, CEO Opinion Leaders Network | |