Megatrend Brand

In today's idea-driven economy, intangible assets, and brands in particular, make the difference for consumers, including businesses and markets. Brands make up a significant portion of a company's market value.




  • To invest in companies with brands  - turn them into national/regional and global champions,

  • to create value as well as supporting the transition to a sustainable and inclusive economy.


What we do

  • Management of brand funds and other brand financing instruments.
  • Provide Know-How for brand related Investments and develop financial instruments for sustainable brand investments, Branding for Competitiveness and Sustainable Growth (B4C) - Projects with UNIDO.


Our experience

  • Company & brand analysis, brand certification
  • Vast brand valuation expertise, value creation and development skills
  • Database and analysis tools
  • Management expertise, corporate finance, financial modelling
  • A team with proven track record in fund management


Fund with stock listed brands

Outperforming S&P 500


Private Equity for heritage and future brands



Brand financing for heritage and future brands


Value added

Investment story / process

  • Brand value story and benefits

  • Funds managed according to ISO criteria

  • CI, branding, website, etc.

  • Analysis and selection of titles according to brand valuation methodology

  • Ongoing monitoring, lists of recommendations


  • Marketing to investors via EBI / Global Network
  • Marketing "EBI partner of UNIDO" - potential large Investors
  • Positioning at the Brand Global Summit  in Vienna and at other locations (e.g. Moscow, Doha etc.)
  • Participation in various investor events (e.g. Institutional Investors Congress / GELDMAGAZIN)


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