RANKINGS 2016

Global Top 100 Brand Corporation Study 2016

 World’s most valuable brand corporations 2016:

 

World’s most valuable brand corporations US-dominated: 1. Apple, 2. Google, 3. Microsoft, Alibaba shows highest growth (+77%) overall

 

The GLOBAL TOP 100 BRAND CORPORATIONS RANKING by European Brand Institute – Europe’s independent brand & patent valuation experts, examined more than 3.000 brand corporations and their brands in 16 industries, according to the latest ISO valuation standards.

 

Global

Apple remains world’s leading brand corporation with a brand value of EUR 148,531 bn (+8%), followed by Google representing EUR 91,850 bn (+25%) and Microsoft with a brand value of EUR 75,572 bn (+13%). Amazon increasing its brand value by +54%, climbing to global rank 7. Asian No.1 China Mobile EUR 52,946 bn (+9%) holds global rank No.9.

 

Europe

French No.1 LVMH remains Europe’s most valuable brand corporation, representing brand values of EUR 43,510 bn (+9% / global rank 14), followed by Belgian AB Inbev showing EUR 39,468 bn (+10% / global rank 17) and Swiss No.1 Nestlé representing EUR 37,957 bn (+11% / global rank 20). German No.1 Volkswagen Group EUR 26,662 bn holds global rank 28, Austrian’s Red Bull EUR 15, 111 bn holds global rank 70. 

 

Growth

Average growth of TOP 100 shows +13%, TOP10 USA  rise by +17%, TOP10 China grow by +22% and Europe’s TOP 10 grow by +13% . Alibaba shows the highest growth (+77%), followed by Facebook gaining +57% and ex-aequo Starbucks and Amazon by +54%. Europe’s growth leaders are Robert Bosch and BT Group increasing their brand values by +28%.

 

Segmentation

US brand corporations are leading with 49 (+2) out of the TOP 100 brand corporations. Europe represents 35 (0) with Germans leading, whilst Asia is represented with 16 (-2) brand corporations.

 

Industry Leaders

 

Europe’s industry leaders are:

Automotive – Volkswagen Group (Germany), Business Services – SAP (Germany), Consumer Goods – AB Inbev (Belgium), Durables – Bosch (Germany), Financial Services – HSBC (U.K.), Industry – BASF (Germany), Luxury – LVMH (France), Media & Entertainment – Bertelsmann (Germany), Pharma, Health & Biotech – Novartis (Switzerland), Retail – Inditex (Spain), Telecommunications – Vodafone (U.K.), Utilities – Shell (U.K.).

 

America’s industry leaders are:

Automotive - General Motors, Consumer Goods – Coca Cola Company, Durables – Nike, Financial Services – Wells Fargo, Industry – Boeing, IT & Technology – Apple, Logistics – UPS, Media &Entertainment – Walt Disney, Pharma, Health & Biotech – Pfizer, Retail – Amazon, Telecommunications – AT&T, Utilities - General Electric

 

Asia’s industry leaders are:

Automotive – Toyota (Japan), Financial Services – China Construction Bank (China), Industry – Tata (India), IT & Technology – Samsung (Korea), Retail – Alibaba Group (China), Telecommunications – China Mobile (China)

  

 

Data based on Fiscal Year 2015 / Daten basieren auf Geschäftsjahr 2015

 

 

 



2016 GLOBAL TOP 100 Brand Corporations

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GLOBAL TOP 100 BRAND CORPORATIONS 2016 RANKING
GLOBAL TOP 100 BRAND CORPORATIONS 2016.p
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2016 TOP 10 BRAND CORPORATIONS GLOBAL RANKINGS Charts


GLOBAL TOP 10 brand corporations 2016

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TOP 10 BRAND CORPORATIONS 2016 GLOBAL.jp
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AMERICA TOP 10 brand corporations 2016

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TOP 10 BRAND CORPORATIONS 2016 AMERICA.j
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EUROPE TOP 10 brand corporations 2016

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TOP 10 BRAND CORPORATIONS 2016 EUROPE.jp
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ASIA TOP 10 brand corporations 2016

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TOP 10 BRAND CORPORATIONS 2016 ASIA.jpg
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GLOBAL TOP 10 BEST PERFORMING brand corporations 2016

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GLOBAL TOP 10 BEST PERFORMING BRAND CORP
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2016 TOP 10 BRAND CORPORATIONS COUNTRY RANKINGS Charts


CHINA TOP 10 brand corporations 2016

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TOP 10 BRAND CORPORATIONS 2016 CHINA.jpg
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FRANCE TOP 10 brand corporations 2016

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TOP 10 BRAND CORPORATIONS 2016 FRANCE.jp
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GERMANY TOP 10 brand corporations 2016

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TOP 10 BRAND CORPORATIONS 2016 GERMANY.j
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JAPAN TOP 10 brand corporations 2016

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TOP 10 BRAND CORPORATIONS 2016 JAPAN.jpg
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UK TOP 10 brand corporations 2016

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TOP 10 BRAND CORPORATIONS 2016 UK.jpg
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USA TOP 10 brand corporations 2016

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TOP 10 BRAND CORPORATIONS 2016 USA.jpg
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Top 10 Brand Corporation Austria Study 2016

PRESS CONFERENCE

Presentation "Österreichische Markenwert Studie" – TOP 10 BRAND CORPORATIONS Austria

Österreichische Markenwert Studie 2016, European Brand Institute

Elektronische Pressemappe

Österreichische Markenwert Studie - TOP 10 BRAND CORPORATIONS AUSTRIA - 6.7.2016

 

 

Volltreffer für die Marke

Wachstumssieger Swarovski, gefolgt von Novomatic und XXXLutz, ÖBB rücken auf Platz 5 vor, Red Bull unangefochten an der Spitze

 

Am 6. Juli 2016 präsentierten Dr. Gerhard Hrebicek, Vorstand European Brand Institute, Dr. Gerald Ganzger, Partner LGP, Dr. Monika Poekh-Racek, Vorstandsvorsitzende Admiral Casinos & Entertainment AG und Werner Kuhn,  Director Business Development, Marketing & Sales, SK Rapid Wien, die Ergebnisse der 13. Österreichischen Markenwert Studie: 1. Red Bull mit  EUR 15,11 Mrd. unangefochten an der Spitze, Wachstumssieger Swarovski glitzert mit EUR 3,44 Mrd. auf Platz 2, TOP3: Novomatic Group mit EUR 2,92 Mrd. Markenwert ausgebaut, ÖBB rücken auf Platz 5 vor.  

 

    Pressemeldung hier zum Download


Download der Pressefotos unter: http://www.apa-fotoservice.at/galerie/7983

 

Fotocredits: European Brand Institute GmbH/APA-Fotoservice/Preiss


Handout

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ÖMWS 2016 Präsentation Handout
ÖMWS 2016_Präsentation Handout.pdf
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Who is Who - Dr. Gerald Ganzger

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Dr. Gerald Ganzger
Who is Who_Dr. Gerald Ganzger.pdf
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Who is Who - Dr. Gerhard Hrebicek

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Dr. Gerhard Hrebicek
Who is Who_Dr. Gerhard Hrebicek.pdf
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Who is Who - Werner Kuhn, MBA

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Werner Kuhn, MBA
Who is Who_Werner Kuhn.pdf
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Who is Who - Dr. Monika Poeckh-Racek

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Dr. Monika Poeckh-Racek
Who is Who_Dr. Monika Poeckh-Racek.pdf
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