GLOBAL PARTNERSHIP
The EBI Global Network serves as a global think-tank for coordination, know-how exchange, idea generation and development of collaborative initiatives and projects. All activities are directed to enabling organizations to report and benefit from the value of their brands and to making brand value a means of economic development.
A global network of countries, organizations and professionals working together
- to promote better measurement and reporting of brand value and the adoption of standards for brand evaluation and valuation
- to communicate the importance of brand value to investors and other stakeholder decision-makers
- to demonstrate the role of brand value in economic development
- to act as a global forum for coordination, idea generation, and development of collaborative initiatives
