World Brand Day 2025: Marken als Schlüssel zur Zukunft

(Wien, 8. Mai 2025) – Anlässlich des World Brand Day, der jährlich am 10. Mai begangen wird, luden Lansky, Ganzger, Goeth + Partner (LGP) und das European Brand Institute (EBI) zur exklusiven Roof Top Reception.

Zahlreiche Markenverantwortliche, Medienvertreter:innen und Entscheidungsträger:innen aus Wirtschaft und Gesellschaft folgten der Einladung, um die strategische Relevanz von Marken zu würdigen.

Der World Brand Day versteht sich als globaler Impuls, Marken nicht nur zu sehen, sondern sie gezielt zu schützen, zu strukturieren und wirtschaftlich zu nutzen. In herausfordernden Zeiten sind sie zentrale Orientierungspunkte und Schlüsselfaktoren für nachhaltigen wirtschaftlichen Erfolg.

MEHR 

 (c) Weekend_Magazin/Mika-Nikolas_Mahringer

Gerhard Hrebicek awarded the title of Professor

(Vienna, March 24, 2025) - Gerhard Hrebicek, President of the European Brand Institute, was awarded the title of Professor  on March 24, 2025, at Palais Niederösterreich by Johanna Mikl-Leitner, the Governor of Lower Austria, on behalf of the Federal President of Austria, Alexander Van der Bellen.

This for outstanding contributions as a pioneer of the first standard for monetary brand valuation and as an advocate for raising awareness about the economic value of brands and intellectual property rights. His work has significantly contributed to strengthening Austria’s competitiveness and innovation capacity.

His work is based on more than 30 years of practical experience, direct communication with national and international stakeholders, and leadership in the development of further ISO standards for brand and IP valuation, research projects, and brand value studies. These include the EBI Global TOP 100 Brand Corporations, the Sustainable Brand Rating, and the Austrian Brand Value Study.

His tireless commitment has significantly shaped the standardization of monetary brand valuation both in Austria and internationally. Furthermore, Prof. DI Dr. Gerhard Hrebicek, MBA, has served for 18 years as a sworn and court-certified expert in brand valuation for Austrian courts and is a member of the Presidential Council at Austrian Standards.

The European Brand Institute (EBI), in collaboration with UNIDO, hosted the 20th Brand Global Summit at the Vienna International Centre on October 22, 2024, under the theme "Brands for Life." The summit highlighted how brands serve as both economic drivers and contributors to society through sustainability, innovation, and long-term relationships with consumers.

Experts from various sectors discussed how brand management can boost economic performance and resilience, especially in a digitally transforming world. The summit also emphasized the growing importance of Financial Inclusion and ESG (Environmental, Social, and Governance) principles, particularly for SMEs. By integrating ESG into their strategies, brands enhance trust, attract socially-conscious investors, and open new market opportunities.

Overall, the summit reinforced that brands are more than economic assets - they are tools for social good, industrial modernization, and sustainable development at regional, national, and global levels.

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