World’s most valuable brand corporations 2015:
1. Apple, 2. Google, 3. Microsoft, China Mobile moves up to No. 6
The global brand value ranking GLOBAL TOP 100 BRAND CORPORATIONS by the European Brand Institute– the European independent experts for brand, patent & IP valuation & strategy, examining more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia.
Apple remains world’s most valuable brand corporation with a brand value of EUR 136,903 bn (+21%), followed by Google representing a value of EUR 73,632 bn (+9%) and Microsoft with a brand value of 66,598 bn (+7%) which overtook the Coca Cola Company.
LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 39,829 bn (global rank 14), followed by AB Inbev with a value of EUR 35,781 bn (+20%) and Nestlé representing a value of EUR 34,289 bn (+4%).
TOP 10 China grow by 29%, with China Mobile remaining No.1 Asian brand corporation with a brand value of EUR 48,679 bn (global rank 6) and Baidu showing the highest brand value increase of +47% (EUR 12,413 bn).
Asia, especially China is growing their presence in the TOP 100. Europe is decreasing. Average growth of TOP 100 is 11%, TOP 10 Asia 15%, TOP 10 USA 13%, TOP 10 Europe 6%.
US brand landscape is dominated by IT & Technology, Consumer Goods and Financial Services and represents 47 (+1) out of the TOP 100 brand corporations. Europe represents 35 (-6) with Germans leading, whilst Asia is represented with 18 (+5) brand corporations, thereof 10 from China.
Data based on Fiscal Year 2014 / Daten basieren auf Geschäftsjahr 2014