Download
GLOBAL TOP 100 BRAND CORPORATIONS 2017 RANKING
GLOBAL TOP 100 BRAND CORPORATIONS 2017.p
Adobe Acrobat Dokument 895.2 KB

World’s most valuable brand corporations 2017:

 

Facebook hits global TOP 10 most valuable brand corporations (+44%), US-brand corporations lead: 1. Apple, 2. Google, 3. Microsoft, LVMH Group No. 1 in Europe. 

 

The GLOBAL TOP 100 BRAND CORPORATIONS RANKING by European Brand Institute – Europe’s independent brand & patent valuation experts, examined more than 3.000 brand corporations and their brands in 16 industries, according to the latest ISO valuation standards.

 

Global

Facebook, poster child for Consumer Engagement increases its brand value by +44% (EUR 54.763 bn), climbing up to global rank 10 (+44%) within 4 years.  Apple slightly loses but remains world’s leading brand corporation with brand values of EUR 144.571 bn (-3%), followed by Google EUR 107.913 bn (+17%) and Microsoft EUR 76.867 bn (+2%). China Mobile EUR 55.589 bn (+5%) moves to global rank 8. 

 

Europe

LVMH remains Europe’s most valuable brand corporation, representing brand values of EUR 49.979 bn (+15%/global rank 12), followed by Belgian AB Inbev EUR 41.674 bn (+3%/global rank 17) and Swiss No.1 Nestlé EUR 37.745 bn (-1%/global rank 20). Germany’s Telecom EUR 25.217 bn (+2%/global rank 32) replaces Volkswagen Group (EUR 23.363/-12%) on top. Austrian’s Red Bull (EUR 15,247 bn) holds global rank 74.

 

Growth

Average growth of GLOBAL TOP 100 shows +6,4%, TOP 10  rise by +12,4%. Strong brands become even stronger and more valuable. Facebook shows the highest relative growth (+44%), followed by Adidas gaining +41% and KraftHeinz (+34%). US brand corporations, dominating IT & Technology, are leading 10 industries and are worth 62% of TOP 100. 

Segmentation

US brand corporations are leading with 49 (0) amongst TOP 100 brand corporations. Europe represents 34 (-1) with Germans leading, whilst Asia catches up with 17 (+1).

 

 

Industry Leaders

 

Europe’s industry leaders are:

Automotive – Volkswagen Group (Germany), Business Services – SAP (Germany), Consumer Goods – AB Inbev (Belgium), Durables – Bosch (Germany), Financial Services – HSBC (U.K.), Industry – BASF (Germany), Luxury – LVMH (France), Pharma, Health & Biotech – Novartis (Switzerland), Retail – Inditex (Spain), Telecommunications – Deutsche Telekom (Germany), Utilities – Shell (U.K.).

 

America’s industry leaders are:

Automotive - General Motors, Consumer Goods – Coca Cola Company, Durables – Nike, Financial Services – Wells Fargo, Industry – Boeing, IT & Technology – Apple, Logistics – UPS, Media & Entertainment – Walt Disney, Pharma, Health & Biotech – Pfizer, Retail – Amazon, Telecommunications – AT&T, Utilities - General Electric.

 

Asia’s industry leaders are:

Automotive – Toyota (Japan), Financial Services – China Construction Bank (China), Industry – Tata (India), IT & Technology – Samsung (Korea), Retail –Alibaba Group (China), Telecommunications – China Mobile (China), Utilities – Sinopec (China).

  

 

 

  

Data based on Fiscal Year 2016 / Daten basieren auf Geschäftsjahr 2016



PRESS INFORMATION

GLOBAL TOP 100 Brand Corporations 2017 Press Release EN

Download
GLOBAL TOP 100 Brand Corporations 2017 P
Adobe Acrobat Dokument 322.7 KB

GLOBAL TOP 100 Brand Corporations 2017 Press Release Chinese

Download
GLOBAL TOP 100 Brand Corporations 2017 P
Adobe Acrobat Dokument 85.1 KB

GLOBAL TOP 100 Brand Corporations 2017 Communiqué de Presse FR

Download
GLOBAL TOP 100 Brand Corporations 2017 C
Adobe Acrobat Dokument 328.5 KB

GLOBAL TOP 100 Brand Corporations 2017 Presseinformation DE

Download
GLOBAL TOP 100 BRAND CORPORATIONS 2017 P
Adobe Acrobat Dokument 269.5 KB

GLOBAL TOP 100 Brand Corporations 2017 Comunicado de Prensa ES

Download
GLOBAL TOP 100 Brand Corporations 2017 P
Adobe Acrobat Dokument 203.1 KB


TOP 10 BRAND CORPORATIONS GLOBAL RANKINGS 2017


GLOBAL TOP 10 brand corporations 2017

Download
GLOBAL TOP 10 Brand Corporations.JPG
JPG Bild 65.5 KB

AMERICA TOP 10 brand corporations 2017

Download
GLOBAL TOP 10 Brand Corporations America
JPG Bild 64.7 KB

EUROPE TOP 10 brand corporations 2017

Download
GLOBAL TOP 10 Brand Corporations Europe.
JPG Bild 65.4 KB

ASIA TOP 10 brand corporations 2017

Download
GLOBAL TOP 10 Brand Corporations Asia.JP
JPG Bild 65.7 KB

TOP 10 BRAND CORPORATIONS COUNTRY RANKINGS 2017


CHINA TOP 10 brand corporations 2017

Download
GLOBAL TOP 10 Brand Corporations China.J
JPG Bild 71.1 KB

FRANCE TOP 10 brand corporations 2017

Download
GLOBAL TOP 10 Brand Corporations France.
JPG Bild 58.2 KB

GERMANY TOP 10 brand corporations 2017

Download
GLOBAL TOP 10 Brand Corporations Germany
JPG Bild 66.2 KB

JAPAN TOP 10 brand corporations 2017

Download
GLOBAL Top 10 Brand Corporations Japan.J
JPG Bild 63.0 KB

UK TOP 10 brand corporations 2017

Download
GLOBAL TOP 10 Brand Corporations U.K..JP
JPG Bild 70.1 KB

USA TOP 10 brand corporations 2017

Download
GLOBAL TOP 10 Brand Corporations USA.JPG
JPG Bild 64.3 KB