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 World’s most valuable brand corporations 2016:

 

World’s most valuable brand corporations US-dominated: 1. Apple, 2. Google, 3. Microsoft, Alibaba shows highest growth (+77%) overall

 

The GLOBAL TOP 100 BRAND CORPORATIONS RANKING by European Brand Institute – Europe’s independent brand & patent valuation experts, examined more than 3.000 brand corporations and their brands in 16 industries, according to the latest ISO valuation standards.

 

Global

Apple remains world’s leading brand corporation with a brand value of EUR 148,531 bn (+8%), followed by Google representing EUR 91,850 bn (+25%) and Microsoft with a brand value of EUR 75,572 bn (+13%). Amazon increasing its brand value by +54%, climbing to global rank 7. Asian No.1 China Mobile EUR 52,946 bn (+9%) holds global rank No.9.

 

Europe

French No.1 LVMH remains Europe’s most valuable brand corporation, representing brand values of EUR 43,510 bn (+9% / global rank 14), followed by Belgian AB Inbev showing EUR 39,468 bn (+10% / global rank 17) and Swiss No.1 Nestlé representing EUR 37,957 bn (+11% / global rank 20). German No.1 Volkswagen Group EUR 26,662 bn holds global rank 28, Austrian’s Red Bull EUR 15, 111 bn holds global rank 70. 

 

Growth

Average growth of TOP 100 shows +13%, TOP10 USA  rise by +17%, TOP10 China grow by +22% and Europe’s TOP 10 grow by +13% . Alibaba shows the highest growth (+77%), followed by Facebook gaining +57% and ex-aequo Starbucks and Amazon by +54%. Europe’s growth leaders are Robert Bosch and BT Group increasing their brand values by +28%.

 

Segmentation

US brand corporations are leading with 49 (+2) out of the TOP 100 brand corporations. Europe represents 35 (0) with Germans leading, whilst Asia is represented with 16 (-2) brand corporations.

 

Industry Leaders

 

Europe’s industry leaders are:

Automotive – Volkswagen Group (Germany), Business Services – SAP (Germany), Consumer Goods – AB Inbev (Belgium), Durables – Bosch (Germany), Financial Services – HSBC (U.K.), Industry – BASF (Germany), Luxury – LVMH (France), Media & Entertainment – Bertelsmann (Germany), Pharma, Health & Biotech – Novartis (Switzerland), Retail – Inditex (Spain), Telecommunications – Vodafone (U.K.), Utilities – Shell (U.K.).

 

America’s industry leaders are:

Automotive - General Motors, Consumer Goods – Coca Cola Company, Durables – Nike, Financial Services – Wells Fargo, Industry – Boeing, IT & Technology – Apple, Logistics – UPS, Media &Entertainment – Walt Disney, Pharma, Health & Biotech – Pfizer, Retail – Amazon, Telecommunications – AT&T, Utilities - General Electric

 

Asia’s industry leaders are:

Automotive – Toyota (Japan), Financial Services – China Construction Bank (China), Industry – Tata (India), IT & Technology – Samsung (Korea), Retail – Alibaba Group (China), Telecommunications – China Mobile (China)

  

 

Data based on Fiscal Year 2015 / Daten basieren auf Geschäftsjahr 2015

 

 

 



PRESS INFORMATION

GLOBAL TOP 100 Brand Corporations 2016 Press Release EN

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GLOBAL TOP 100 BRAND CORPORATIONS 2016 PRESS RELEASE EN
World’s most valuable brand corporations US-dominated: 1. Apple, 2. Google, 3. Microsoft, Alibaba shows highest growth (+77%) overall
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GLOBAL TOP 100 Brand Corporations 2016 Information de Presse FR

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GLOBAL TOP 100 BRAND CORPORATIONS 2016 INFORMATION DE PRESSE FR
Le classement des premières entreprises mondiales est dominé par des marques américaines : 1. Apple, 2. Google, 3. Microsoft, tandis qu'Alibaba affiche le niveau de croissance le plus élevé (+77 %) par rapport à l'ensemble du marché
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GLOBAL TOP 100 Brand Corporations 2016 Press Release Chinese

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GLOBAL TOP 100 BRAND CORPORATIONS PRESS RELEASE CHINESE
苹果仍然是全球最具品牌价值的企业,品牌价值1485.310亿欧元(+8%),谷歌第二,品牌价值918.500亿欧元(+25%),微软第三,品牌价值755.720亿欧元(+13%)。亚马逊品牌价值增长54%,升至全球第七。
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GLOBAL TOP 100 Brand Corporations 2016 Presseinformation DE

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GLOBAL TOP 100 BRAND CORPORATIONS 2016 PRESSEINFORMATION DE
Wertvollste Markenunternehmen der Welt US-dominiert: 1. Apple, 2. Google und 3. Microsoft, Alibaba mit +77% globaler Wachstumssieger
GLOBAL TOP 100 BRAND CORPORATIONS 2016 P
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GLOBAL TOP 100 Brand Corporations 2016 Comunicado de Prensa ES

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GLOBAL TOP 100 BRAND CORPORATIONS 2016 COMUNICADO DE PRENSA ES
Las corporaciones de marca más valiosas del mundo dominadas por EE. UU. son: 1. Apple, 2. Google, 3. Microsoft, Alibaba, que muestran el más alto crecimiento general (+77%)
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TOP 10 BRAND CORPORATIONS GLOBAL RANKINGS 2016


GLOBAL TOP 10 brand corporations 2016

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AMERICA TOP 10 brand corporations 2016

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EUROPE TOP 10 brand corporations 2016

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ASIA TOP 10 brand corporations 2016

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GLOBAL TOP 10 BEST PERFORMING brand corporations 2016

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TOP 10 BRAND CORPORATIONS COUNTRY RANKINGS 2016


CHINA TOP 10 brand corporations 2016

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FRANCE TOP 10 brand corporations 2016

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GERMANY TOP 10 brand corporations 2016

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JAPAN TOP 10 brand corporations 2016

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UK TOP 10 brand corporations 2016

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USA TOP 10 brand corporations 2016

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