Informationsveranstaltung eurobrand forum Bucharest

 eurobrand forum Bukarest / Photo Credits: ©Florian Coman/Debizz
eurobrand forum Bukarest / Photo Credits: ©Florian Coman/Debizz

Program

Welcome & Introductory remarks

Mag. Rudolf Lukavsky,

Commercial Counselor Austrian Embassy, Romania

 

Presentation of the brand initiative for Romania and a global perspective on brand value and their wealth generation for companies and economies

KR Dr. Gerhard Hrebicek,

President European Brand Institute

 

Importance of brands and their value for international business development

Mag. Manfred Lepuschitz,

Vice President Global Marketing Fashion TV International

Board Member European Brand Institute

 

 

Relevance of brands for balance sheets

and financial success

Prof. Teo Teaha,

Managing Director Teaha Management Consulting


Presentation eurobrand forum Bucharest

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Presentation eurobrand forum Bucharest
Presentation eurobrandforum Bucharest.pd
Adobe Acrobat Dokument 1.4 MB

Invitation eurobrand forum Bucharest

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Invitation_Einladung eurobrand forum Bucharest
Einladung Bukarest 21.1.2014.pdf
Adobe Acrobat Dokument 598.9 KB

Am 21.1.2014 um 18.30 Uhr veranstaltete das European Brand Institute und iconvienna gemeinsam mit der Österreichischen Botschaft/Commercial Section eine Informationsveranstaltung zum Thema Wertschöpfung durch Marken und Markenbewertung, sowie eine Vorstellung der geplanten Aktivitäten in Rumänien. Gemeinsam mit Fashion.TV und Teaha Management Consulting wurde die Relevanz, der Wert und die Entwicklung von Marken analysiert und die für 2014 geplanten Aktivitäten des European Brand Institute vorgestellt.

 

On January 21st 2014, at 6.30 pm the European Brand Institute and iconvienna, together with the Austrian Embassy in Romania/Commercial section presented the introduction on the eurobrandforum Bucharest with focus on value creation through brands and brand evaluation, as well as the planned activities in Romania. In cooperation with Fashion.TV and Teaha Management Consulting, the European Brand Institute analyzed the value and development of brands and presented its future activities.

 


  eurobrand forum Bukarest / Photo Credits: ©Florian Coman/Debizz
eurobrand forum Bukarest / Photo Credits: ©Florian Coman/Debizz

eurobrand forum Bukarest / Photo Credits: ©Florian Coman/Debizz
eurobrand forum Bukarest / Photo Credits: ©Florian Coman/Debizz